Profile Image of Mats Larsson
Profile Image of Mats Larsson
Profile Image of Mats Larsson
Niveh
Niveh
Niveh
Niveh
Marnitz
Marnitz
Marnitz
Marnitz

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About

I focus on developing compelling content strategies that drive engagement and deliver measurable results. With a passion for creativity and a keen analytical mindset, I excel at blending innovative ideas with data-driven insights.

"I just love developing things I care about deeply."

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About

I focus on developing compelling content strategies that drive engagement and deliver measurable results. With a passion for creativity and a keen analytical mindset, I excel at blending innovative ideas with data-driven insights.

"I just love developing things I care about deeply."

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Experience

Solus Collective • Hillcrest, RSA • 2022—Present

Creative & Account Manger

As Account Manager, I maintained client relationships, ensuring client satisfaction, and managing the delivery of marketing services and campaigns. I collaborate with internal teams to ensure campaigns stay on track and meet client expectations, provide strategic insights based on market trends, monitor spending to meet financial targets without compromising quality, and create detailed performance reports, including ROI, engagement rates, and conversion rates.

As an Account Manager, I maintained client relationships, ensured client satisfaction, and managed marketing services and campaigns. I collaborated with internal teams to keep campaigns on track, provided strategic insights based on market trends, monitored spending to meet financial targets without compromising quality, and created detailed performance reports, including ROI, engagement rates, and conversion rates.

RJS Capital • Umhlanga, RSA • 2021—2022

Content Strategist

As Content Strategist, I planned and executed content distribution across various channels (website, social media, email, etc.) to maximise reach and engagement. I identified and created detailed buyer personas to understand target audiences' preferences, behaviours, and pain points. Communicated with internal and external stakeholders to align content strategies with overall business goals. Wrote, edited, and oversaw the production of various types of content, including blog posts, articles, videos, infographics, and social media posts.

As a Content Strategist, I planned and executed content distribution across multiple channels to maximize reach and engagement. I created detailed buyer personas to understand target audiences and aligned content strategies with business goals. Additionally, I wrote, edited, and oversaw the production of various content types, including blog posts, articles, videos, infographics, and social media posts.

DC Holdings • Durban, RSA • 2019—2021

Junior Content Strategist

As Junior Content Strategist, I wrote, edited, and oversaw the production of various content types, including blog posts, articles, videos, infographics, and social media posts. I also created and managed an editorial calendar to ensure a consistent and timely content flow, managed the company's social media accounts, and used SEO best practices to enhance content visibility and improve organic search rankings.

As a Junior Content Strategist, I wrote, edited, and oversaw various content types, including blog posts, articles, videos, infographics, and social media posts. I managed an editorial calendar for consistent content flow, handled the company's social media accounts, and used SEO best practices to enhance visibility and improve search rankings.

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Education

Bachelors Degree • varsity College, Durban • 2024—2026

Bachelors Degree • varsity College, Durban • 2026

Bachelor of Commerce

This program equips students with the skills to analyze market trends, develop strategic marketing plans, and manage business operations effectively. Graduates are prepared to excel in diverse roles, including marketing management, strategic planning, business development, and consultancy, by leveraging their knowledge in consumer behavior, market research, digital marketing, and strategic decision-making.

This program equips students to analyze market trends, develop strategic marketing plans, and manage business operations. Graduates excel in roles such as marketing management, strategic planning, and consultancy, leveraging their knowledge in consumer behavior, market research, and digital marketing.

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Certificates

Red & Yellow: Creative Business School • 2024

Digital Marketing Professional

Red & Yellow: Creative Business School • 2023

Creative Strategy and Copywriting

University of Cape Town • 2023

Project Management

University of Cape Town • 2022

Accounting

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Skills

Marketing

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Creativity

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Leadership

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Strategy

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PM

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Ventures

Creative Agency • 2024